Fundraising Models

  • overview
 

Overview

Customized fundraising models are a vital component of successful prospecting and segmentation. Fundraising models identify prospects most likely to give a gift specifically to your organization.

We offer the most proven and effective modeling solutions available to nonprofit organizations, customized to your needs. Our fundraising models focus on both high volume and high touch prospecting to identify your best potential annual, planned, and major giving prospects.

Take the Modeling Explorer online assessment to learn which modeling solutions are the best fit for your specific organization.

Learn more about Target Analytics Fundraising Models

 

Fundraising Models at a Glance:

Acquisition Lists

Target Analytics’ acquisition lists provide your organization with targeted lists of potential new donors. By leveraging the Target Analytics Nonprofit Cooperative Database (with approximately 3 billion gift records as well as demographic, membership, and other transactional data from more than 75 million households), you ensure your organization is receiving the best lists for new donor acquisition. Learn more >

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Active Tags

Active Tags segment donors in your database on their likelihood to give again. Target Analytics Active Tags are used in direct marketing efforts to help you find donors likely to be retained as repeat donors to your organization.

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Alumni Engagement

The Alumni Engagement Model was specifically developed to help higher education institutions identify the next generation of engaged alumni. Target Analytics can help you understand the definition of engaged alumni for your institution and enable you to identify your most likely future supporters. Learn more >

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Annual Giving Likelihood

Annual Giving Likelihood models score prospects in your database on their likelihood to make an annual gift to your organization by screening selected records and identifying the characteristics that are most common among your annual donors. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely donors and maximize your annual giving program.

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Annuity Likelihood

Annuity Likelihood models from Target Analytics score prospects in your database on their likelihood to make a charitable gift annuity. This predictive fundraising model will screen selected records to identify the characteristics that are most common among your annuity donors, enabling you to segment and build strategies for those individuals with the greatest likelihood to make a gift annuity.

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Bequest Likelihood

Bequest Likelihood models from Target Analytics score prospects in your database on their likelihood to not only make a planned gift, but also a specific type of planned gift. This statistical model will screen selected records to identify the characteristics that are most common among bequest donors to your organization and enable you to segment and build strategies for those individuals with the greatest likelihood to make a bequest.

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Conversion Tags

Donor Conversion Tags segment large prospect populations and determine optimal contact frequency based on responsiveness or engagement with your organization through a variety of touch points. Target Analytics delivers the information you need to build segmentation strategies that identify "warm" prospects already on your file so you can mail efficiently with maximum returns. Learn more >

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CRT Likelihood

Charitable Remainder Trust (CRT) models from Target Analytics score prospects in your database on their likelihood to not only make a planned gift, but also a specific type of planned gift. This statistical model will screen selected records to identify the characteristics that are most common among CRT donors to your organization and enable you to segment and build strategies for those individuals with the greatest likelihood to make a CRT.

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Engagement Likelihood

Engagement Likelihood models from Target Analytics score prospects in your database on their overall engagement with your cause or organization. This model uses a variety of touch points to help you determine strategies for further supporter engagement and which individuals to move into your cultivation strategies for giving programs.

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Lapsed Tags

Lapsed Tags segment lapsed donors in your database on their likelihood to reactivate. Target Analytics delivers critical information needed for your direct marketing strategy to help you determine when to increase the number of appeals to those with a high probability to give again, reduce the number of appeals to those unlikely to respond, and eliminate appeals to non-responders. Learn more

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Likelihood to Give

Likelihood to Give models are designed specifically to simplify your organization's fundraising programs and focus your limited resources on those supporters most likely to respond to appeals. By concentrating efforts on the right donors, fundraising offices challenged for resources are still able to create effective prioritization strategies and maximize giving. Learn more

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Major Giving Likelihood

Major Giving Likelihood models score your prospects by their likelihood to make a major gift specifically to your organization by screening selected records and identifying the characteristics that are most common among your existing major gift donors. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely high capacity donors and maximize your major gifts program.

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Mid-Level Giving Likelihood

Mid-Level Giving Likelihood models identify prospects in your database who are most likely to increase their giving to middle, transitional, or leadership levels. This predictive model analyzes current and historical data to identify your best potential loyal donors who are ready to take steps towards becoming major donors. With the Mid-Level Giving Likelihood model, Target Analytics combines its unique dual expertise in direct marketing and major giving modeling to maximize donor potential across fundraising programs. Learn more

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Monthly Giving Likelihood

Monthly Giving Likelihood models from Target Analytics score prospects in your database on their likelihood to become a part of your monthly giving program. Target Analytics models help you find donors to commit to your organization through a monthly or recurring giving program which creates loyalty and ongoing revenues.

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Past Patient Tags

Past Patient Tags segment prospects in your patient database on their likelihood to become a donor to your healthcare institution. Target Tags are used in direct marketing efforts to help your healthcare organization increase response rates and net revenue by identifying the best past patient prospects for direct mail and telemarketing campaigns. Learn more

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Planned Giving Likelihood

Planned Giving Likelihood models score prospects by their likelihood to make a planned gift to your organization by screening selected records and identifying the characteristics that are most common among those in your database who are currently making a planned gift. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely donors and maximize your planned giving program.

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Principal Giving

Principal Giving Solution is designed to quickly uncover potential donors with the inclination, capacity and wealth to make principal gifts to your organization. It examines a broad array of demographic information, statistical analysis, and behavior that captures the unique characteristics of principal gift donors. The resulting data is an easy-to-use segmentation that allows your organization insight into an invaluable prospect pool.

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Public Broadcasting Tags

Public Broadcasting Tags segment prospects in your database on their likelihood to become a donor to your station. Target Tags are used in direct marketing efforts to help your station increase response rates and net revenue by identifying the best prospects for direct mail and telemarketing campaigns.

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Sustainer Tags

Sustainer Tags segment prospects in your database on their likelihood to become a part of your recurring giving program. Target Analytics Sustainer Tags are used in direct marketing efforts to help you find donors to commit to your organization through a recurring giving program which creates loyalty and ongoing revenues

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Target Gift Range

Target Gift Range predictive fundraising models screen selected records to rate prospects based on the amount they are likely to give to your organization over a 12-month period. These Target Analytics ratings are utilized to develop strategies for ask amounts by segmenting donors for upgrades and making sure all prospects are being targeted at the appropriate giving levels.

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Value Enhanced Acquisition

Target Analytics uses proven proprietary modeling to find new donors with the propensity to give a larger acquisition gift, thereby accelerating the donor’s overall value to your organization. These lists are derived from your very own merge/purge file and modeled against the Target Analytics Nonprofit Cooperative Database. Learn more

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